It was "Consumer Behaviour" session in marketing course at SP when the faculty discussed about sudden changes in consumer behavior of MEN in India by sighting an example of fairness cream "Fair and Handsome". Bravo agreed and disagreed to this fact presented by faculty and sighted a major reason in post session discussion at bistro. with a short smile on his face bravo said that he has a genuine argument against the views of faculty but did not tell in class due to two reasons:
1. Presenting any argument in Div B is as dangerous as sending abhyudaya assignment to whole batch.
2. Bravo's intrinsic motivation for DCP - Marketing R.A. was not present in class.
Bravo was humble enough to share his views with his close friends who honestly communicated this information to the author of this post. Bravo says that Indian Men always tend to follow a role model and that presence of sharukh khan in "fair and handsome" advt. have helped them capture market share. However, now with Barack Obama given the Noble Peace Prize, Indian men would look at him as a role model and stop using "fair and handsome" and demand for a creams to make one tanned would increase. Bravo immediately thought of forcefully entering in "Bar Camp" session and share his enterprising business opportunity idea to the aspiring businessmen. However, active members of ENTRECOM smartly undertook their "Strategic Task" as per ADMAP guidelines and stopped bravo from entering in Bar Camp session.
Bravo wins our heart as he finds link between Nobel peace Prize and consumer behaviour. Hail bravo!!!
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