Bravo Thinks "Out of the Box"

"Tanishq - Capturing Indian women's heart" case study discussion in marketing session and Bravo Disagrees with scientists and has placed an argument that Sound travels faster than light. bravo reasons that in this class before the faculty asks a question he can hear rumpus sound and sounds from all corners of his classroom. Bravo is sure that sound travels much faster provided two conditions apply - it is marketing session in div b and R.A. is present for marking the effectiveness of ur DCP. In the course of discussion bravo devises a strategy for Tanishq Inc. and suggests them to tie-up with Saffola oil. He believes that with every purchase of gold from tanishq one litre of saffola oil should be given for free as doctors recommend that consumption of this oil keeps one's heart healthy and hence it will be easy for tanishq to capture indian women's heart. Hail bravo! Now we know why SPJIMR did no mistake by selecting him for marketing SPecialization.