Why Bravo didnt Pre-read "Good year" Case

When one of a good boy (name witheld on request) asked bravo the reason for him not reading the "good year" case for the next good marketing class, bravo cited following good reasons:

1) This year 2009 has been very tough beginning from PFC to NSE visit and since in his life till now this has NOT been a good year so he will not read this case.
2) 2009 being an year of economic turmoil how can he read a case which has such a contrasting heading.
3) While both "balbir pasha" and "good year" case is related to a product made of rubber, balbir's product created more value for him than tyres.